Lucy West




Online Coach & Fitness Influencer


I’m an Online Coach and Fitness Influencer, who aims to inspire women of all ages to lead healthier, happier lives through my online platform on Instagram.

I have previously competed as a bodybuilder, worked as a PT, and now run a coaching programme for women to transform not only their body’s but also their minds.

Competition History

Lucy has competed in various bodybuilding federations including, UKBFF, NABBA and PCA in the Miss Toned category where she placed 4th out of a strong line up of 18 competitors. 

Who Inspires You?

My twin sister, Jenny, she is super motivating and strong minded. A real force of energy.

What Motivates You?

It might sound corny,  but myself. I am motivated by my own desire to achieve what I feel I deserve to achieve. We must be our best cheerleaders.

Favourite Tune to Train To?

Probably one of my husbands tunes from his skater days. My current favourite is “If I Only Had You” by Odd Numbers.

Why Fireball Labz?

Because it’s about time I stopped nicking my husbands Fireball Labz supplements and owned up to the fact that I’ve never tasted a protein powder as good as this one. The focus that I get from the pre-workout is the best I have ever had…even when I am super tired from lack of sleep due to my baby.